Domino’s Pizza is shaking things up in the UK with the roll-out of its cheeky new £4 lunch menu, available seven days a week in stores, and on the Domino’s app and website. This tasty initiative is set to charm pizza lovers and wrap enthusiasts alike, steering them away from the usual supermarket meal deal drudgery.
The menu boasts an appetising lineup of 14 items, all priced at just £4. Featuring five scrumptious 7” pizzas topped with reduced fat mozzarella, flavours include the classic Cheese & Tomato, spicy Pepperoni, wholesome Vegi Classic, saucy BBQ Chicken & Bacon, and the hearty Sausage & Bacon. But that’s not all! Wrap aficionados can tuck into four delicious options: Pepperoni Passion, Chicken & Bacon, Texas BBQ, and Vegi. For those with a sweet tooth, Domino’s Cookies make a tempting addition to the extras.
Louise Pilkington, Domino’s director of innovation, expressed excitement about the new menu, stating, “We’ve mastered dinner, and now we’re bringing a little Domino’s joy to your lunchtime with our Cheeky Little Pizzas and Hot & Cheesy Wraps. All the beloved flavours of Domino’s, now in a perfect lunch-sized package—and they’re all under 600 calories!”
Despite previous critiques from health campaigners regarding high salt content, Domino’s is striving to lighten things up with this new menu. The company continues to thrive in the UK market, with impressive growth and expansion plans that promise even more Domino’s stores popping up across the country by 2028 and 2033.
This mouth-watering menu arrives just as other retailers are upping their meal deal game amidst the cost-of-living squeeze, with a growing focus on sustainable packaging to boot. It’s clear Domino’s is setting the table for a lunch revolution—why not swing by and grab a slice of the action?
