New mums are being targeted by a supermarket after security tags were put on £10.75 tubs of baby milk formula.
The black devices are being used by Co-op bosses to stop them from being stolen.
One shopper saw them on 800g Cow & Gate Follow on milk for babies.
READ MORE: Bartender – known for ‘huge smile’ – dies of suspected heart attack at 31
They cost £10.75.
But they were also seen on Aptamil 2 Follow on milk 6+, which cost £14, also for 800g.
The customer saw them yesterday (7 Jan) at the mini shop, in Cricklewood Broadway, Cricklewood, north west London.
It comes following a rise in shoplifting due to the ongoing cost-of-living crisis and high inflation of store products.
“I couldn’t believe it,” the shopper told Need To Know.
“We are used to seeing security tags on bottles of vodka or whiskey.
“But, baby milk?
“Maybe some young mothers are so desperate they have to steal to feed their babies.”
Co-op has been approached for comment.
Last week, Tesco put security tags on £2.15 flu medicine as the country was gripped by bugs.
It was spotted in a store in Blackpool.
Last month, the supermarket giant replaced bottles of Malibu on its shelves with empty cardboard box versions to prevent theft.
The 70cl bottles of the coconut-flavoured rum drink cost just £12.50 at the shop in Gloucester Road, in upmarket South Kensington, west London.
READ MORE: Crook bizarrely spotted stealing bottle of vinegar from chippy
