A woman has revealed a clothing line on sale by a supermarket that appears to be ‘inspired’ by a popular television show – leaving TikTok users scrambling to get the bargain buys for themselves.
Jennifer Travis, 27, a security worker from Chicago, US, has gone viral on TikTok after suggesting that the US chain Target is selling outfits featured on HBO’s Euphoria.
She stumbled across the ensembles while walking past the juniors’ clothes section and noticed that the clothes looked almost identical to those seen on the show.
In a clip, which has been viewed 3.4 million times and has received 497,600 likes so far, she showcases the outfits.
As she walks toward the mannequins, the text over the video reads: “Does HBO have Target on payroll????”
The clip features four mannequins dressed in looks similar to Kat Hernandez’ short skirt and vest top combination, as well as Maddy Perez’s hot pink halter-neck and matching skinny trousers.
There’s also a cut-out dress that Cassie Howard would be proud to wear.
“They should just do a Euphoria line at Target at this point,” one viewer commented.
Another person added: “LMAO I knew exactly who each one was.” [sic]
“Y’all do realize this is modern day advertising. They see the trends and euphoria is trending right now with fashion/makeup,” someone else said. [sic]
Another viewer added: “As a former retail employee I did dress mannequins as whatever show I was watching at that point.”
“Ain’t this just how every teen dressed now and has been for a while?.” one person commented. [sic]
“I can guarantee whoever was in charge of the mannequins watches euphoria. Each target has their own ‘vision’ in the style dept,” wrote another user. [sic]
Euphoria, which is currently available to stream on NOW TV in the UK, has taken over social media due to its popularity with young adults.
Many fans of the show have uploaded their own inspired make-up and outfit looks, which has now become a trend on TikTok.
“I’ve seen a couple of TikToks where girls had on the ‘Maddy’-inspired outfit,” Jennifer told Jam Press.
“I find these outfits appropriate for teens and young adults – but even I tried them on.
“I think they’re just releasing 90s fashion because it’s currently trending.
“I only came to Target for wine and of course, I had to see what clothes they had.
“Instantly, I said that these have got to be inspired by Euphoria, as the characters were wearing similar outfits.
“My friend agreed, so I decided to record them and see if anybody else agrees.
“But whoever styled those mannequins, they definitely watch Euphoria.”
