After the store discounted its TVs, a huge brawl broke out at a Walmart supermarket.
In a video of the mayhem, dozens of shoppers can be heard shouting and screaming as they scramble to snatch at giant boxes.
Groups of bargain hunters gather around the reduced items as they argue over who gets to take them home.
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Tensions appear to escalate as shoppers begin to grab and shove each other.
One of the customers, dressed in a white shirt, makes his way towards one of the boxed televisions before a man behind him, wearing a long-sleeved grey blazer, pulls him to the ground.
Punches are thrown as more and more shoppers get dragged into the chaos.
The shocking scene occurred in Tehuacán, Puebla, Mexico, around 11 am on Saturday (November 16).
As reported by Need To Know, more than 50 people joined the fight for the screens, as there were only a limited number available.
Although the shop’s employees tried to take back control, they eventually called the local authorities.
The madness erupted due to the annual nationwide shopping holiday known as Buen Fin, which is inspired by Black Friday.
Buen Fin began on 15 November and ends today, 18 November.
Walmart has been approached for comment.
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