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Need To Know > World > Peppa Pig slammed for pushing traditional gender stereotypes
Spain’s Marta Serrano slams Peppa Pig and Paw Patrol for reinforcing gender stereotypes, urging more inclusion in transport roles, where women make up just 11% of the workforce.
World

Peppa Pig slammed for pushing traditional gender stereotypes

William McGee
Last updated: December 10, 2024 1:38 pm
William McGee Published December 10, 2024
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Marta Serrano - Secretary General of Land Transport. (Picture: Jam Press)
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Peppa Pig has been slammed for pushing traditional gender stereotypes.

The bizarre attack on the kids’ cartoon came from woke Marta Serrano.

She also took aim at another children’s favourite Paw Patrol.

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She is the Secretary General of Land Transport, in Spain.

She made the comments yesterday (9 Dec) at a conference on ‘The Role of Women in Road Network Maintenance’.

Ms Serrano – a civil engineer – said: “We’re teaching girls that the road sector isn’t for them and that it’s a man’s job.

Spain’s Marta Serrano slams Peppa Pig and Paw Patrol for reinforcing gender stereotypes, urging more inclusion in transport roles, where women make up just 11% of the workforce.
Marta Serrano – Secretary General of Land Transport. (Picture: Jam Press)

“In Peppa Pig or Paw Patrol, the ones fixing the roads are strong men.

“This impacts them from a young age, and if they don’t have that awareness, it’s very hard for them to choose this field when they get to secondary school.”

The transport boss denounced the fact that women make up only 11 per cent of Spain’s road maintenance workforce.

According to her data, most are in desk jobs and are not at the coalface.

Her data also show that in management roles, women represent less than four per cent.

“We’re still far from achieving parity,” the transport chief bemoaned.

Serrano revealed that she was bothered by the fact that her own daughter doesn’t want a career in roadworks.

Spain’s Marta Serrano slams Peppa Pig and Paw Patrol for reinforcing gender stereotypes, urging more inclusion in transport roles, where women make up just 11% of the workforce.
Thought to be Marta Serrano’s daughter wearing a Peppa Pig tshirt. (Picture: Jam Press)

“Even though she sees me working in the industry,” she told those present.

Serrano – believed to be 44 – lists her pronouns on LinkedIn as “Ella/She”, as reported by Need To Know.

Over on Instagram, one of her snaps shows a girl – believed to be her daughter – dressed in a Peppa Pig G-shirt.

Serrano’s department falls under Spain’s Ministry of Transport, Mobility and Sustainable Mobility.

She announced that the ministry plans to publish a guide in January to improve gender inclusion in transport-related sectors.

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