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Need To Know > Lifestyle > ‘I’m a proud sugar baby making £40,000 on dates – one man pays my rent and we’ve NEVER even met’
A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Lifestyle

‘I’m a proud sugar baby making £40,000 on dates – one man pays my rent and we’ve NEVER even met’

Ria Newman
Last updated: April 18, 2025 9:59 am
Ria Newman Published April 18, 2025
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Nova Jewels. (Jam Press/@novajewelsofficial)
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A sugar baby has lifted the lid on her controversial hobby – saying she is given tens of thousands of pounds in lavish gifts and trips.

But despite public perception, Nova Jewels claims her companionship doesn’t come with sexual favours.

In fact, the 29-year-old claims one benefactor paid her rent for months despite the pair never meeting in the flesh.

READ MORE: ‘I critique men after sex to train them for their next lover – THIS age group is best in bed’

“My experience has been amazing beyond belief,” Nova, from Dundee, Scotland, told Need To Know.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels in Monaco. (Jam Press/@novajewelsofficial)

“I am in full control of every single situation.

“I don’t want a relationship at this stage in my life so why on earth would I date random men for free when I don’t want to pursue anything, when I can date random wealthy businessmen for a night, for an income and for an experience that other men can’t offer?”

The arrangement typically involves Nova accompanying a wealthy man on holiday or to an event, and she estimates she is gifted £40,000 worth of cash, gifts or experiences over the course of a year.

She said: “I’m not into designer items so this lifestyle is all about the cash and holidays for me.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels in Bali. (Jam Press/@novajewelsofficial)

“I got a Rolex once and honestly, I couldn’t have been less interested in it.”

In the past year alone, Nova has been skiing in Italy, to events in Monaco, a trip to Bali, a holiday in Portugal and a city break in Milan.

As well as luxurious vacations, her day to day costs are covered too, with her ‘sugar daddies’ covering her bills and even rent.

She said: “I had a guy a couple of years ago who was an ‘online only’ sugar daddy and he literally used to pay my rent for me every month.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels. (Jam Press/@novajewelsofficial)

“We had minimal conversation and to this day, I don’t know a single thing about him or have any idea what he looks like.

“He used to just send the money direct to one of my accounts and that was his thrill for the month.

“They say that real life is more bizarre than fiction and I can definitely confirm that.”

Despite what people assume, Nova insists that nothing sexual takes place between her and her ‘sugar daddies’.

She said: “This is the part that people don’t believe: these men don’t even want sex.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels. (Jam Press/@novajewelsofficial)

“I have come across multiple reasons for this, the first one being that I make it perfectly clear that is not something that I offer.

“The sugar daddies I have had encounters with have been more than happy with this rule due to different personal reasons.

“They [may] have a sexual partner already, or they get a thrill off of paying a girl who they know doesn’t want them sexually.

“I don’t let these arrangements get too intense or frequent because I feel like that would be when the men would potentially want things to become more exclusive.

“I do it for a bit of sexy fun and I only ever do it with men who can contribute something productive and beneficial to my life.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels in Milan. (Jam Press/@novajewelsofficial)

“These men have to take me to events where I can network and move in circles that I wouldn’t move in under normal circumstances.”

Nova has been a sugar baby for over four years, having first fallen into it after losing her job as a wedding planner during lockdown.

She met an admirer in a local bar and he suggested a ‘business agreement’ involving her attending an event with him as “a bit of eye candy”.

Nova said: “I always trust my gut and after speaking to him in person and on the phone for a substantial length of time I was positive that he was a genuine guy who wanted a genuine set up, and I was right.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels in Milan. (Jam Press/@novajewelsofficial)

“He was a single businessman who was always attending events but never had a woman to have on his arm.

“I am a girl who loves a thrill so you better believe I jumped at the opportunity – and so it all began.

“Some people just naturally attract certain things and I seem to naturally attract rich men.

“I get £40,000 just to go on some hot dates and local men wonder why I won’t let them waste my time for free at Nando’s!”

Nova earns around £50,000 a year sharing adult content on OnlyFans and adult webcamming.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels in Bali. (Jam Press/@novajewelsofficial)

A recent survey by Supercreator, who specialise in management and AI for creators on the site, revealed that the average 0.01% makes $300,000 (USD) (£233,000) per month.

But for Nova, her earnings aren’t a concern, with the creator having tens of thousands of pounds spent on her by her wealthy dates.

But despite loving her hobby, she has warned that it isn’t for everyone.

She added: “Please don’t be fooled by the fabricated stories that you see online.

“This is something that has naturally and organically developed into my lifestyle.

A sugar baby reveals how she earns £40,000 a year in gifts and trips with zero intimacy involved, claiming full control and a thrill-filled lifestyle with rich men.
Nova Jewels. (Jam Press/@novajewelsofficial)

“You have to be switched on to do this kind of thing and you need to associate with the correct kind of clientele.

“I hear about girls sitting online looking for sugar daddies because they want hundreds of thousands of pounds sent to them.

“That’s a fake illusion and you can be getting yourself into dangerous situations being as naive as that.

“Don’t get me wrong, I’m sure there are women out there doing it to a much higher scale and getting paid obscene amounts of money but unless I experience it for myself, I take it all with a pinch of salt.”

READ MORE: ‘Britain’s most famous mistress’ is ‘punishing’ the ‘world’s wealthiest men’

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