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Reading: Apprentice star brands Aldi’s new chicken wrap ‘absolutely awful’ in scathing review
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Need To Know > Celebrities > Apprentice star brands Aldi’s new chicken wrap ‘absolutely awful’ in scathing review
The Apprentice star Jack Davies slams Aldi’s new salt and pepper chicken wrap as “absolutely awful,” rating it 1 out of 10 and warning followers not to buy it.
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Apprentice star brands Aldi’s new chicken wrap ‘absolutely awful’ in scathing review

Charlie Watton
Last updated: July 8, 2025 1:29 pm
Charlie Watton Published July 8, 2025
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Jack Davies giving feedback to Aldi's new chicken wrap. (Jam Press/@iamjackdavies)
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A star of The Apprentice has slammed Aldi’s new wrap, claiming it is “absolutely awful’ in a scathing review.

Jack Davies, who starred in season 18 of Lord Alan Sugar’s hit show, was hopeful when he picked up the salt and pepper chicken snack for his lunch.

But he branded the £2.49 wrap as “horrible.”

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Giving it a one out of ten rating, the recruitment director from Bristol was forced to return to the shop for another sandwich.

While ranting about the item online, the star even told his followers not to buy it.

Jack was one of the entrepreneurs on the 2024 season of The Apprentice.

The Apprentice star Jack Davies slams Aldi’s new salt and pepper chicken wrap as “absolutely awful,” rating it 1 out of 10 and warning followers not to buy it.
Jack Davies and his wife Ellie. (Jam Press/@iamjackdavies)

The 30-year-old only made it to the fourth task.

Lord Sugar fired him for weak leadership and strategic skills, and for his poor record.

The star posted his review to social media on Sunday (6 Jul), as reported by Need To Know.

The Apprentice star Jack Davies slams Aldi’s new salt and pepper chicken wrap as “absolutely awful,” rating it 1 out of 10 and warning followers not to buy it.
Aldi’s new chicken wrap. (Jam Press/ALDI)

He claimed: “Right, it’s rare that I buy something and I can’t finish it, cause it’s that bad.

“But this salt and pepper chicken from Aldi, it’s brand new, is absolutely awful.

“Everyone loves salt and pepper chicken from the Chinese, but this is just terrible.”

He alleged: “It tastes horrible, I can’t finish it. I’m going to have to go back to the shop now and get another sandwich.

(Jam Press/@iamjackdavies)

“I’m giving this a one out of ten, don’t buy it.

“Honestly, I thought it was going to be banging, but it’s absolutely dead.”

Members of the public were left shocked by the scathing review.

Callum Dowey said: “That’s what we call a forbidden wrap.”

Social media comment on the post of The Apprentice star Jack Davies slams Aldi’s new salt and pepper chicken wrap as “absolutely awful,” rating it 1 out of 10 and warning followers not to buy it.
Social media comment on the post. (Picture: Jam Press)

Jay Ben added, “The Southern fried one is disgusting as well.”

James said, “I would give it back to them.”

Another added: “Aldi, ban this guy.”

Social media comment on the post of The Apprentice star Jack Davies slams Aldi’s new salt and pepper chicken wrap as “absolutely awful,” rating it 1 out of 10 and warning followers not to buy it.
Social media comment on the post. (Picture: Jam Press)

One said: “Mate, if you’re so unhappy with it, why not make your own? You obviously must be the best chef in the world.”

Aldi has been approached for comment.

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