TK Maxx has put its perfume in a locked cabinet to thwart thieves.
Now customers have to press a buzzer if they want to buy one.
Among them are fragrances costing as little as £19.99.
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That includes Escada scent Show Me Love.
Other perfumes locked up include Estee Lauder’s Sensuous which is priced at £21.99.
Also in the cabinet is Miller Harris Le Pamplemousse for £27.99.
The cabinet was spotted at the budget clothing store chain branch on High Road, Wembley, west London.
It has been put in place in the run up to Christmas.
There is a sign above the button that reads: “Can we help?
“Press button, an associate will be with you shortly.”
One shopper told Need To Know: “TK Maxx has locked up their perfumes for Christmas to prevent theft in the store.
“There is a bell system you need to press to alert the staff if you want to buy them.
“It seems like madness.”
Last month, a Co-op shop put bottles of wine in a padlocked cabinet.
Customers have to ring a bell to get staff to unlock it.
The bottles of plonk cost as little as £8.15.
It was spotted at the Co-op in Fencepiece Road, Ilford, east London.
In October last year, Morrisons locked up champagne – costing as little as £31 – were locked up.
A sign on the cabinets said: “Buzz for booze!” in Fleet, Hants.
TK Maxx haș been approached for comment.
