Lily Jay has insisted her charity work is “real” after an investigation raised questions about videos shared by her humanitarian foundation.
The Australian influencer, whose real name is Lily Jay Hinson, has broken her silence following an ABC News investigation that questioned whether some of the Lily Jay Foundation’s online content contained AI-generated material.
In a series of Instagram videos, the 31-year-old accused critics of spreading “propaganda” and claimed the allegations would not stop her humanitarian work, as reported by Need To Know.
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She said: “You guys really believe all this propaganda online about me?
“This won’t stop me. I’m going to get even louder.
“My team told me not to respond to these allegations because they are just so ridiculous, but this has just gone way out of proportion.
“I will be posting a long video today exposing the truth, going live with the teams to show you all that aid is real and that this is all just a carefully orchestrated attack against me.
“I expect apologies from every single hater online who jumped to conclusions, slandered me online and aided in this crazy propaganda spreading.”
Lily added that she would “never stop standing for the oppressed” and thanked supporters who had defended her online.
In a later video, titled “The truth files part 1”, Lily said she was showing a live FaceTime call with people she described as members of her team in Gaza.
During the call, she spoke with a man she identified as Abud, whom she described as her team leader, and asked him to show the surrounding buildings.
She said: “The media and propaganda will not silence me, inshallah.
“This FaceTime call to Gaza was done live and this is part one of going live with the teams.
“I will never stop. I will never stop. I will never stop.”
The response comes days after ABC News reported it had uncovered what it described as a “trail of AI-generated fakery” linked to social media posts published by the Lily Jay Foundation.
The broadcaster reported that several videos appeared to contain AI-generated elements, including a digital likeness of Lily at an aid distribution site, fabricated foundation signboards and other imagery it said showed signs of artificial intelligence.
In a statement shared on social media before posting her videos, the Lily Jay Foundation acknowledged that some AI-generated footage had been used.
The foundation said members of its marketing team had incorporated “a small number of AI-generated introductory clips featuring Lily Jay”.
It said the clips lasted only a few seconds and were used solely as opening sequences before what it described as genuine footage of humanitarian work.
It also announced plans to publish raw, unedited footage and scheduled livestreams from project locations to improve transparency, and said Lily Jay serves as a global ambassador for the foundation but is not a director or shareholder of its corporate entities.
The statement also said the organisation is not currently a registered charity and operates under a corporate structure while it explores charitable registration.
ABC News also reported it was unable to independently verify aspects of some of the foundation’s claimed projects, saying it could not geolocate a bakery the foundation claimed to have established in Gaza and could not identify an orphanage registered under the name “Ada Nur” in Uganda.
In her next video, Lily Jay said that she would address questions raised by ABC News over the foundation’s claimed Uganda orphanage, telling followers she would be “going live with the fake orphanage that doesn’t exist.”
The foundation said it does not disclose precise locations of some projects in order to protect the safety of local teams and partners.
Jam Press approached the Lily Jay Foundation for comment but did not receive a reply.
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