Forget chocolate – there’s now an advent-style calendar for mums-to-be counting down to their baby’s arrival.
Parent-care brand Tommee Tippee has launched the ‘Countdown Calendar’, billed as the first-ever advent calendar designed for expectant mums.
Instead of 24 doors leading up to Christmas, it has 12 – one for each of the final 12 weeks of pregnancy.
And behind them is more than £260 worth of products, according to the brand, for a price tag of £29.99.
Half of the gifts are designed to pamper parents in the run-up to their due date, including a Slip silk eye mask, an Earl of East Shinrin-Yoku candle, London Sock Company socks and Dose & Co Serum Face Beads.
There’s also a four-pack of Slip skinny scrunchies and a Bramley hand cream.
The other six doors hide Tommee Tippee baby essentials for when the little one arrives.
These include a Day & Night mixed Ultra-Light Soother, a teether, a sleep aid, a First Cup, a teat brush and a
Natural Start Perfect Latch Trial Kit – a bottle-feeding set with two different teats to help babies take to the bottle.
Each door also comes with a bite-sized piece of advice from registered midwife Lily Foggan, aimed at helping mums feel more prepared and less overwhelmed as the big day approaches.
The calendar can also be opened after the baby is born, making it an option for new mums as well as expectant ones.
While it’s being pitched as a Christmas present, the brand says it works as a gift all year round – from a baby shower treat to a congratulations present for a new mum.
But anyone hoping to get one will need to move fast.
The limited-edition calendar is getting a second drop, available exclusively on the Tommee Tippee website from Thursday, November 19.
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