A beauty influencer was shot dead during a livestream.
Valeria Márquez was broadcasting for her 105,000 social media fans when a gunman entered her beauty salon.
The killer opened fire on the influencer, 23, as she was holding a pink stuffed toy.
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Disturbing images showed her scanning the entrance to her shop before suddenly looking down at apparent bullet wounds to her body.
She then seemed to suffer a fatal headshot.
The suspect was seen fleeing the scene on a motorbike with an accomplice, as reported by Need To Know.
Unconfirmed reports said two people arrived outside her salon pretending to be deliverymen.
The suspected shooter told her he had an “expensive gift” for her before allegedly opening fire.
The shocking scenes were filmed at the victim’s salon Blossom the Beauty Lounge in the city of Zapopan located next to Guadalajara, Mexico, yesterday (13 May).
Her online audience was left stunned by the live events, with many doubting it was real.
Valeria was killed on the spot, and her body was taken to a nearby morgue to be identified by family members.
The authorities cordoned off the victim’s shop to gather evidence and open an investigation.
Valeria, who also had 84,000 followers on Instagram, shared beauty content and humorous clips for her fans.
The original livestream of her alleged murder has since been removed from her popular page.
The investigation into her death is ongoing.
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That was so messed up also it’s obvious that Erika was the one who planned it and she didn’t even react she just ended the live normally like nothing happened // justice for Valeria ️