Domino’s is now selling frozen versions of its top pizzas.
The fast food outlet launched the new range that is even easier than ordering a takeaway.
Lazy pizza fans will be able to defrost their favourite Domino’s classics in the comfort of their own home.
This is a significant change in strategy for the brand.
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Since opening in the UK in 1985, Domino’s has always handmade pizzas to order in stores and delivered them fresh to customers.
The pizza restaurant and takeaway chain says the instant frozen range includes three popular pizza toppings, including the fan favourite Pepperoni Passion.
The iconic meaty pizza comes with mountains of pepperoni toppings.
The other frozen pizzas include Vegi Supreme and Texas BBQ.
There are plans to expand the range at a later date to include other fan favourites that are available on the standard store menu, too.
According to the company, the new launch comes amid rising consumer demand.
The frozen pizzas are prepped, topped and part-cooked in the same way a store-bought Domino’s is.
The exciting announcement was made today (1 April).
But considering the date of the announcement, all may not be as it seems.
“We’re no fools, we know our customers can’t get their Domino’s fix when stores are closed, so when they started asking us whether they could freeze a Domino’s, we thought we’d do it for them,” said Sam Wilson, Freeze-Master at Domino’s.
“Starting with our most popular pizzas, the range will be available from today for fans to take home and cook a delicious Domino’s whenever they want!”
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