Runners in the 2024 London Marathon were able to create and order their favourite pizzas DURING the race – and collect the piping hot feast at the finishing line.
Video shot by spectators shows competitor’s placing orders via Domino’s sign boards being held out along the course, from the 17-mile mark onwards at East Ferry Road.
Runners ordering pizzas from order boards during the London Marathon. Credit: Jam Press
Dozens of competitors were seen stopping in their tracks to head towards the crowd where they reached up and placed their post marathon munch.
A critical care paramedic, running in full uniform, was among those who tapped to order.
It is common for runners to ‘hit the wall’ after pounding the city’s streets for 20 miles or so.
Runners ordering pizzas from order boards during the London Marathon. Credit: Jam Press
The boards apparently offered several different toppings and sauce bases for runners to create-their-own pizza ahead of the finish line.
After orders were taken, Domino’s got to work, having pizzas ready to hand to those who made it past the post.
Runners ordering pizzas from order boards during the London Marathon. Credit: Jam Press
