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Reading: ‘Offensive’ and ‘out of touch’ advert sparks outrage online for how it portrays people over 50 – ‘Who signed this off?’
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Outrage sparks online over an "ageist" advert promoting an 'Older Writers’ grant, depicting elderly individuals in a cartoon. Critics denounce the stereotypes perpetuated, prompting a backlash on social media.
UK

‘Offensive’ and ‘out of touch’ advert sparks outrage online for how it portrays people over 50 – ‘Who signed this off?’

Amy Walters
Last updated: April 30, 2024 11:10 am
Amy Walters Published April 30, 2024
The social media post by the Speculative Literature Foundation which sparked outrage online. (Picture: Jam Press)

An “ageist” advert has caused outrage online with people saying its offensive to anyone over 50.

The flyer, shared by the Speculative Literature Foundation (SLF), promotes an ‘Older Writers’ grant’ – urging anyone interested to apply.

But alongside the writing is a cartoon of an elderly couple, which has not gone down well with social media users.

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The poster shows a man and a woman with grey hair, glasses, wrinkles and a walking stick.

The poster states those eligible for the grant must be “at least 50 years of age”, as reported by Need To Know.

Users on X have slammed the SLF for its depiction of those in the targeted age bracket.

Outrage sparks online over an "ageist" advert promoting an 'Older Writers’ grant, depicting elderly individuals in a cartoon. Critics denounce the stereotypes perpetuated, prompting a backlash on social media.
The social media post by the Speculative Literature Foundation. (Picture: Jam Press)

“No one has looked like that at 50 since the 1970s,” one person wrote.

Another said: “Terrible ad perpetuating unhelpful and ageist stereotypes. Who signed this off?”

“This is offensive,” added another.

“I’ll be 54 in a few weeks. Whoever designed that is out of touch,” said author Kristen Painter.

One social media user said it was probably a “graphic made by a 20-year-old intern”.

The poster has even caused some people over 50 to share images of themselves to showcase what they really look like.

“It’s a terrible cartoon so that’s not unfair. It’s a grant for over 50 year old writers and they have come up with two 80 plus white people,” said Julie Owen Moyland, alongside a photo of herself.

“My mum is 78 and doesn’t look like that,” said David Barnett, who also shared a snap of the poster.

Jeanne Veillette Bowerman added: “My mother is 92 and doesn’t look like that!”

Social media comment on the post of Outrage sparks online over an "ageist" advert promoting an 'Older Writers’ grant, depicting elderly individuals in a cartoon. Critics denounce the stereotypes perpetuated, prompting a backlash on social media.
Social media comment on the post. (Picture: Jam Press)

The SLF is a non-profit organisation dedicated to promoting literary quality in speculative fiction.

The advert asks for a cover letter (between 500-1,000 words) and a writing sample of up to 10 pages.

The grant is worth around £800 ($1,000) and the deadline is 31 May 2024.

Jam Press has contacted The Speculative Literature Foundation for comment.

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