A motoring influencer has been shot dead by hitmen.
Rafael Lazcano Rosales – better known online as ‘El Peinadito’ – was killed at the car dealership he owned.
Several men arrived in an Audi and entered the premises.
They allegedly opened fire inside the dealership and Lazcano, 38, ran out into the street.
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He was struck several times and fell to the tarmac in front of dozens of stunned motorists.
The victim was left lying motionless in the road outside of his business as employees rushed to check on him.
Lazcano was killed at his Mega Autos El Peinado showroom in Culiacán, Mexico, on Tuesday (4 Jun) afternoon.
The motoring influencer – who had 271,000 followers on Instagram and 48,000 TikTok fans – died in a private hospital hours later.
Family members said they have no idea why he would have been targeted by a criminal organisation.
The police are investigating his murder.
Lazcano regularly shared online content related to luxury cars and the dealership he owned in Culiacán, as reported by Need To Know.
One fan commented: “You always made our day with your stories, you had a unique vibe, you will be sorely missed.”
Manuel said: “You lived your life well, fly high friend.”
Cristina wrote: “How sad, we will miss your daily stories. I hope God takes you by the hand.”
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