A plus-size food blogger died suddenly as she live-streamed herself binge eating.
Internet celebrity Pan Xiaoting was known for her extreme feasting challenges.
The 24-year-old broadcast herself scoffing non-stop for more than 10 hours every day.
READ MORE: Disgusting moment animal guts spill onto road from moving lorry
She regularly put away more than 10 kg (22 lb) of grub in each sitting.
Local media in China reported on Sunday (14 Jul) that she had died suddenly during a livestream.
According to the post-mortem examination, her abdomen was visibly deformed and her stomach was full of undigested food.
Xiaoting first learnt about mukbang – a video or webcast in which the host eats a large quantity of food for viewers’ entertainment – from a friend.
She got into the bizarre practice – which originated in South Korea – after seeing her pal earn big money from it.
Her portions got bigger and bigger as her online popularity grew.
And she spent more and more time online after her viewers started showering her with gifts.
Her parents were reportedly against her pursuit because of the harm she was doing to her body.
Even her online fans expressed their concern about her increasingly-large portions.
But she continually brushed off their worries, as reported on Need To Know.
She carried on mukbang-streaming even after overeating once landed her in hospital with gastrointestinal bleeding.
To her viewers’ horror, she began binge eating again just one day after being discharged.
It’s not clear if her death is under investigation.
READ MORE: Impatient ‘drunk’ man clears path through traffic with JCB
