Tyson Fury has announced a “rebrand” on his energy drink line – after customers slammed the “horrible” and “bitter” taste.
The British heavyweight launched FUROCITY two years ago, but the beverage has faced criticism from fans.
Now, the Gypsy King has launched a “game-changing rebrand” – “scrapping” the old drink and launching five new flavours today (27 August), reports Need To Know.
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The move follows critics online commenting on the flavour of the old drink.
One follower on social media said: “Not a fan of his energy drinks all taste pretty horrible.”
In an Amazon review, a customer rated it one star and said it was ”not very enjoyable” and that they “hated the flavour”.
Another person claimed they vomited after ‘downing’ one of the cans, while someone else dubbed the taste “awful”.
Another customer called the taste “bitter”, and someone else said it was “not worth” the price – despite costing £1 for three cans.
The drink brand now has a new look “inspired by Fury’s wardrobe”, and the flavours include Tropical Thunder, Mango Mayhem, Lemon Blast, Watermelon Twist and Berry Freeze.
Each can hold 500ml and costs £1.
Fury said: “The original products weren’t cutting it, and I’m not the type to sit back and let that slide.
“I’ve always said I’d stay one step ahead, and that’s exactly what I’m doing with this rebrand.
“When it comes to FUROCITY, I’ve put my heart and soul into every detail, with help from my team of skilled product developers and designers.
“I wanted the cans to reflect who I am—bold, fearless, and one-of-a-kind. We took inspiration from the suits and styles that make me, me.
“I’ve always been a man of style, and FUROCITY should reflect that.
“So, I rolled up my sleeves and got stuck into designing the new can graphics myself.
“I took inspiration from the suits you’ve seen me rock—vibrant, colourful, and unmistakably Tyson Fury.
“Each can is a piece of me, capturing my fashion sense and personality in every detail.
“And these new flavours? They’re going to hit you like a Tyson Fury uppercut.
“I can’t wait for everyone to get their hands on them.”
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