A steamy billboard is stopping Londoners in their tracks, causing chaos for commuters.
The giant ad features a nearly nude image of Luke Debono from the latest series of Married At First Sight UK.
He is promoting a new limited-edition perfume, released just in time for Valentine’s.
Formally named ‘Eau de Passion’, the unisex fragrance has been launched by Domino’s.
The scent is inspired by their iconic Pepperoni Passion.
It has spicy notes of pepper and a “warm base” – but thankfully, not of the garlic variety.
The nation’s ‘most distracting’ billboard is located on the Holborn Eye on Porter Street with Debono’s seductive gaze drawing in pizza and MAFS fans alike.
The 31-year-old reality TV star shared the ad on Instagram as well, where it has racked up over 1,600 likes so far from viewers getting hot under the collar.
In the clip, the former bodybuilder can be seen spritzing the scent inspired by the ‘alluring aroma of a Pepperoni Passion pizza’ across his torso.
Members of the public have rushed to the comments to share their thoughts, with many tagging Domino’s to ask for an explanation for this unexpected treat.
One person said: “Your perfume ad has ruined my valentines @dominos_uk. How can I possibly compete?
On X, someone else added: “What is this pizza perfume ad, pure traffic chaos in Holborn.”
One person even took to TikTok to post the saucy ad, dubbing it “Eau de Smashion”.
Someone else said: “Hope my mrs doesn’t see this.”
“Genuine question. Is that stuffed crust or classic? ” someone else asked Domino’s on BlueSky.
Domino’s expects to craft over one million pizzas on Valentine’s Day for lovers across the nation.
The chain revealed that over the past five years, it has seen a 50% surge in orders of its Pepperoni Passion pizza on the romantic celebration, which served as inspiration for the scent selection.
Consumers can get their hands on Eau de Passion by heading to www.dominospassion.com between 10th-17th February.
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