An influencer who spends £2,200 on beauty treatments and products every month says it doesn’t make him “any less of a man”.
Arthur O Urso is best known for having multiple girlfriends (who he refers to as ‘wives’) – with five at present and nine at most.
With so many women under one roof, the 37-year-old has ample access to their skincare products, but he also has plenty of his own.
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Arthur also spends several thousand every month on everything from facials to intimate waxing.
He has opened up about his grooming routine to hit back at trolls who criticise him for being “feminine”.
“Some women spend this amount every month and no one says a thing,” the influencer, who has 207,000 followers, told Need To Know.
“But when a man does it, suddenly it’s worth commenting on.
“Waxing is part of my routine now.
“It’s about comfort, hygiene and aesthetics.
“There’s nothing wrong with that.”
As part of his monthly expenditures, Arthur splashes around £600 on facials, £370 on body massages, £440 on haircuts and general grooming, and £300 on waxing.
He also tans regularly to keep his skin looking bronze and get his teeth whitened when required.
The influencer says he gets a lot of pushback for looking after himself, including from women.
He said: “Some ask, ‘Why all this?’ or say it’s too much for a man.
“But taking care of myself is self-love.
“I’m not giving that up just because someone’s uncomfortable.
“While taboos around male grooming are fading, they still exist.
“It’s not vanity – it’s well-being, it’s confidence.”
Aside from his beauty treatment, Arthur has also had non-surgical procedures such as facial harmonisation, gluteal contouring and penile enhancement.
He says his six partners – who he refers to as ‘wives’ [see ed’s note] – love his dedication to looking good.
He added: “My wives suggested it and the results were well-received.
“People get shocked when a man openly says he enjoys taking care of himself.
“[Trolls call me] ‘feminine’.
“But this is part of who I am — not a performance.”
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