Tesco has locked up £1.75 Cadbury chocolate bars in security boxes to thwart sweet-toothed crooks.
Shoppers have been left stunned by the anti-shoplifting measure.
The 120g Cadbury Caramel chocolate bars cost £2.10.
But it is reduced by 35p with a Tesco Clubcard.
It was spotted at the store located on Cameron Road, Seven Kings, Ilford, East London.
A shopper, who has asked to remain nameless, came across them in the aisle on Tuesday (2 Dec), as reported by Need To Know.
Members of the public were left shocked by the footage.
Simon said: “Used to be 50p for that, now they’re locking it up.”
Kash Ali said: “Times are hard, people will nick anything.”

Angela said: “The case cost more than the chocolate bar.”
One added: “The city is thriving so much.”
Another said: “To be fair they are the best ones, if I was going to rob anything I would rob that.”

A source said shops put products under security measures on a case-by-case basis, and it is not a new policy.
It is not the first time unsuspecting items have been put under theft-busting measures.
Sainsbury’s Local in Barnet had £3 Lindt chocolate and £3.85 boxes of Persil pods protected in September.
In June, £2 packs of ham were spotted slapped with security tags in Tesco in Blackpool.
Tesco declined to comment.
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