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Need To Know > U.K News > Family left ‘extremely concerned’ after Brit, 31, goes missing on trip to tourist hotspot
The family of a Scottish travel influencer have made a desperate plea for information after she vanished in Morocco following a work trip.
U.K News

Family left ‘extremely concerned’ after Brit, 31, goes missing on trip to tourist hotspot

Charlie Watton
Last updated: April 28, 2026 4:17 pm
Charlie Watton Published April 28, 2026
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Rachel Kerr. (Picture: Jam Press)
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The family of a Brit have been left ‘extremely concerned’ after she went missing on a trip to a tourist hotspot.

Rachel Kerr, an avid traveller, has made no contact with family or friends since checking out of her hotel.

The 31-year-old was on a work trip in Agadir, Morocco, before disappearing on 25 Apr.

READ MORE: YouTuber Billy Moore spotted fighting with suspected brother of Jamie Carragher

The entrepreneur’s last known location was the Caribbean Village Agadir, as reported by Need To Know.

Rachel, from Dunblane, Scotland, who is known for her travel content on social media, has had her phone switched off since checking out.

The family of a Scottish travel influencer have made a desperate plea for information after she vanished in Morocco following a work trip.
Rachel Kerr. (Picture: Jam Press)

Her family confirmed she was missing with cousin Claire Hill pleading for anyone with information to come forward.

Claire stated: “Appealing to anyone who may have had contact with Rachel Kerr in the last few days, and any of her contacts in Morocco.

“Please get in touch if you have any information.

“Her family are extremely concerned for her welfare.

“Last known to be staying in the Caribbean Village Agadir, checked out on Saturday and we’ve not been able to contact her since then.

“Please, any information, no matter how small, is helpful.”

The family of a Scottish travel influencer have made a desperate plea for information after she vanished in Morocco following a work trip.
Rachel Kerr. (Picture: Jam Press)

Rachel has worked with brands online, promoting trips abroad, including an upcoming tour of Agadir in October.

She is also known for her modelling work, public speaking and being a published author.

During her time in Morocco, Rachel had posted on social media about the area.

Her last post on Instagram came on 13 Apr.

READ MORE: Farmer left with 12 TONNES of spuds after cancelled fish and chip order

The family of a Scottish travel influencer have made a desperate plea for information after she vanished in Morocco following a work trip.
Rachel Kerr. (Picture: Jam Press)

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