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Need To Know > World > Urban music influencer dies after horror motorbike collision with lorry
Cuban reggaeton influencer Óscar Portuondo, known as Bolito El Efi, was killed when a lorry struck his motorbike in Havana just days after posting about the value of family time.
World

Urban music influencer dies after horror motorbike collision with lorry

William McGee
Last updated: May 8, 2026 1:43 pm
William McGee Published May 8, 2026
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Óscar Portuondo, better known as Bolito El Efi. (Picture: Jam Press)
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An urban music influencer has reportedly been killed after being hit by a lorry while riding his motorbike.

Óscar Portuondo, better known as Bolito El Efi, died in the collision on 7 May.

Shocking images show his pink motorbike lying on its side beneath the front of a lorry, which appears to have a cracked windscreen, dented bodywork and a detached bumper.

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The accident took place in Havana, Cuba, where Portuondo had returned in May 2025 to be closer to his family after spending time living in the US.

Portuondo was a familiar face in the Cuban reggaeton scene, particularly within its entertainment and social media circles.

Cuban reggaeton influencer Óscar Portuondo, known as Bolito El Efi, was killed when a lorry struck his motorbike in Havana just days after posting about the value of family time.
The scene of the accident. (Picture: Jam Press)

He was known for his flashy image and close ties to popular Cuban musicians both on the island and abroad.

On social media, where he had tens of thousands of followers, he frequently shared images of himself posing with luxury cars, jewellery and designer clothing.

He was also the father of a young boy named Antuán, as reported by Need To Know.

His final post, dated Sunday (3 May), read: “Spending time with family is one of the most valuable gifts we can give ourselves.”

Cuban reggaeton influencer Óscar Portuondo, known as Bolito El Efi, was killed when a lorry struck his motorbike in Havana just days after posting about the value of family time.
Óscar Portuondo, better known as Bolito El Efi. (Picture: Jam Press)

Portuondo’s exact age is unclear, although social media posts suggest he had only recently marked his birthday.

His death adds to a series of losses in the Cuban urban music scene.

In July 2020, El Dany, one half of the popular reggaeton duo Yomil y El Dany, died aged 31 in Havana from an acute cardiovascular event.

In October 2024, reggaeton artist El Taiger, 37, died in Miami from a gunshot wound to the head.

At the time of writing, there was no information on an investigation, funeral arrangements, or a statement from his family.

Rapper and singer Ja Rulay paid tribute on Instagram, writing to his 521,000 followers: “Brother, I can’t believe this. Bolito, rest in peace, brother.”

READ MORE: ‘Tarzan influencer’ attacked by alligator – then blasted by animal rights activists

Cuban reggaeton influencer Óscar Portuondo, known as Bolito El Efi, was killed when a lorry struck his motorbike in Havana just days after posting about the value of family time.
Óscar Portuondo posing with his pink motorbike. (Picture: Jam Press)

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