An e-commerce ‘wizz’ creator has gone viral, showing how anyone can make a product idea in under 60 seconds.
Alex Birch’s channel is exploding online after showcasing how easy it can be to start a business when you know how.
The creator, who is from Manchester, has racked up hundreds of thousands of views from his series of shorts where he creates a business model in under 60 seconds.
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From product ideas to the branding itself, the clips cover all the basics for entrepreneurs wanting to launch their business.
Alex’s short-form media has been a huge hit with Gen Z and Millennials, with his Instagram account boasting over 65.1K followers, @the_alex_db.
The creator has covered business ideas for a huge range of products, including a honey brand, matcha product, lightbulb company and even rubbish bags.
One video, which has had over 50 thousand views, shows the processes Alex would take when starting a coffee syrup brand.
He says the first step is coming up with a unique product concept that stands out from what’s already on the market.
Alex’s idea, ‘Brew’, is a dissolvable coffee pod that melts into your drink and transforms it into a latte in under 10 seconds.
Instead of traditional syrups or sugary pumps, the product is designed to be quick, convenient and functional.
The pods would come in three different types to target a range of audiences from health-conscious coffee drinkers to those looking for an energy boost.
Each variation has different ingredients to suit the needs of the customer.
‘Steady’ would replicate a vanilla latte while including L-theanine to smooth the caffeine hit.
‘Glow’ would be a pumpkin spice flavour packed with collagen for skin benefits.
‘Fuel’ would include MCT oil to provide longer-lasting energy without the crash.
He then says budding entrepreneurs would need to validate the idea before committing to inventory by creating a simple Shopify site.
Alex would then use AI to generate product-style videos and run ads to test which flavour performs best.
The e-commerce expert says this builds real data for the head of the business before shelling out on large inventory.
In his other videos, Alex creates a range of product ideas using the same strategy, including his own honey brand.
One concept, which has a whopping 235,000 views, ‘HIVE’, is positioned as a natural pre-workout designed specifically for runners.
Instead of marketing it as a standard product, Alex focuses on a niche audience, infusing the honey with ingredients like beetroot extract, sea salt and ginger to improve performance and recovery.
He also leans into branding, making the product feel exclusive by targeting runners directly rather than a general fitness audience.
Viewers have been left shocked at his simple, speedy and attainable plans – with his explanations walking you through how to start and what to do.
On his honey creation, one user commented, “I already want”
Another added: “Really nice packaging, very premium”
Someone else said: “Bro shouldn’t expose his good idea”
Alex is the co-founder of HonestBrands, a tool which assists people in launching brands similar to the business ideas he shares online.
His content covers a wide genre of concepts and helps people take an idea to a fully-fledged business using AI and his product know-how.
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