Apprentice star, Thomas Skinner has bought a number plate because it had his own catchphrase on.
The TV personality, who starred in season 15 of the BBC show, is famed for his “bosh” catchline and strong cockney accent.
He also owns two businesses with the phrase – Bosh Gym and Bosh Market.
The business owner saw a number plate that reads ‘A BO5H’ come up at a DVLA auction.
He instantly knew that he had to get his hands on it and placed the winning bid.
After signing the papers, he put the swanky number plate on his silver Mercedes SL.
Thomas says that the convertible is one of his favourite motors in his collection.

According to the Apprentice contestant, he refers to the vehicle as a “pub cruiser” – using it only for trips to the pub.
He said: “The number plate ‘A BO5H’ came up on the DVLA auction the other week, and I was 100% not letting anyone else buy it.
“The paperwork has finally got to me.
”I’ve put it on one of my favourite cars in my little collection… my old Mercedes SL.
”I like to call her the pub cruiser because she basically cruises to the pub with the roof down and then stays there until I pick her up again.
”Bosh.”

Thomas looks chuffed as he poses up next to the shiny motor and its new number plate on the driveway.
His oldest son, Henry, can be seen playing about in the back of the car.
Fans loved the new number plate.
Sally Lambert said: “Oh my word it had to be yours.”
Linda Plant said: “Well deserved Tom.”
”Well you had to have that didn’t you,” said Elias Gaskin.
Jack Davies said: “Unreal that. Bosh”