Inc & Co, a prominent international investment company, is excited to declare its purchase of Studio Pia, a brand renowned for its ethical and environmentally friendly luxury lingerie.
This strategic step marks Inc & Co’s entry into the retail industry, aiming to establish new benchmarks of quality and innovation.
Studio Pia, established by Pia Harpur in 2017, focuses on producing ethical and cutting-edge designs with meticulous attention to detail.
READ MORE: Millionaire advises teens: Quit school and Netflix to get rich
Harpur will continue leading the brand, collaborating with Inc & Co to enhance its visibility and extend its global reach.
The initial strategy involves business expansion through various channels like wholesale, pop-up stores, concessions globally, and third-party premium websites.
This strategic move highlights the investment firm’s dedication to promoting innovation and inclusivity in the luxury lingerie market.
Jack Mason, CEO of Inc & Co, remarked, “This marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia, whose management retains a level of equity.”
“Customers adore Studio Pia’s eco-friendly and sustainable lingerie, and I’m delighted to expand the brand’s reach globally.
Our in-house commercial and finance team will collaborate closely with Studio Pia, allowing them to focus on their expertise in creating award-winning luxury lingerie.
I look forward to partnering with Pia and her team as we embark on this new journey, upholding the ethical values that laid the foundation for this inspiring business.”
Pia Harpur, the founder of Studio Pia, expressed her excitement about the brand’s next chapter, stating, “I’m thrilled about this next phase in the Studio Pia journey.
After navigating through the highs and lows of the past 7 years, it feels like the perfect time to bring in the expertise required to elevate the brand to new heights, and Inc & Co is the ideal partner to help us realize our ambitions.”
“Their expertise will unlock previously inaccessible opportunities for Studio Pia, allowing us to reach a broader audience that resonates with our ethos of redefining ethical luxury fashion and celebrating individuality.
“I’m eager to witness how this collaboration will elevate our brand in prestigious new locations and create more in-person shopping experiences, fulfilling the desires of our dedicated customers.
“It’s not just about physical stores; with Inc & Co’s support, we’ll refresh our brand later this year, relaunch our website, and expand our digital presence.
“Looking ahead, we’ll unveil our new collection in Autumn/Winter 2024, featuring an exciting update to our beloved designs.
“I view this partnership as a brand renaissance, reinforcing our dedication to ethical luxury on a global scale.”
READ MORE: Local Marketing 2024: Dominate Your Town with This Playbook
