Shoppers in an affluent town have slammed Morrisons for installing a buzzer if they want to buy champagne.
Bottles for as little as £31 have been placed in a glass security cabinet.
Other more expensive brands include £47 Veuve Clicquot and £50 Bollinger and Moet.
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Yet bottles of slightly cheaper Prosecco costing up to £25 have been left out.
No other alcohol like pricey wines and spirits have been given the same measure
There is a button on the cabinet which reads “Press here for help.”
A sign above it adds: “Buzz for booze!
“To purchase Champagne or spirits from the cabinet, ask one of our colleagues or press the call-point.
It was spotted in Fleet, Hampshire previously voted the healthiest, happiest and wealthiest place in the UK to live.
It also has a very low crime rate with just 19 cases of shoplifting in August – the most recent published figures – for a population of 37,794.
The average house price in the commuter town is £530,923, as reported on Need To Know.
Bubbly-loving local shoppers reacted with bemusement.
Claudio said: “Alcohol sales will drop for sure.
“No one will be a*sed to wait for lazy staff to come round.”
Karen added: “Good luck with getting anyone to answer the buzzer.”
But others said it was in keeping with shoplifting across the country.
Daniel said: “Well, if people will be d*cks, actions must be take.”
Kenneth added: “Some idiots spoil it.”
Anne said: “Sad sign of the times.”
Morrisons has been approached for comment.