Dozens of thirsty locals were filmed as they looted 25 tonnes of beer cans from an overturned lorry trailer.
The footage shows the throng armed with cardboard boxes and crates as they gathered their loot.
Some could be seen going into the toppled trailer through its unhinged roof to fetch more tinnies.
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And one early starter was even filmed swigging from a can at the scene as he watched his co-pilferers in action.
The lorry driver was allegedly speeding as he transported the amber nectar at around 7am on Thursday (28 Nov).
His haste caused the vehicle to overturn as he navigated a curve, according to reports.
As the trailer hit the ground, it spilled its entire load across kilometre 86 of Mexico’s Mérida-Campeche highway.
The accident brought traffic to a standstill, as reported by Need To Know.
Within seconds, road users had emerged from their cars to grab as many cans as they could get their hands on.
They were soon joined by locals from nearby Tepakán as news of the accident spread.
Paramedics arrived at the scene promptly to tend to the HGV driver.
Luckily, it turned out he’d only sustained minor injuries in the accident.
Eventually, officers from the National Guard turned up, prompting the pilferers to disperse.
No arrests were made.
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