An influencer who has shared how she is “afraid of ageing” has revealed how she spends £50,000 on beauty treatments per month.
Ju Isen, a model who boasts over 2.6 million followers on Instagram, often shares beauty hacks and tips but these come at a hefty price.
The 39-year-old is estimated to have spent tens of thousands of pounds solely on beauty treatments – which include things such as Japanese face cream made from nightingale droppings and the faeces from a small passerine bird.
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“Aging is not an option for me,” Ju told Need To Know.
“Time is relentless, but I do everything I can to face it.
“I look in the mirror and don’t want to see time passing.
“It terrifies me.
“So I do everything I can to fight it.”
For Ju, the hefty investment helps with her fear of ageing.
Among the procedures in her routine, she has exotic methods including enzyme treatments derived from salmon, with an aim to “stimulate collagen production”, as well as facial masks made from bird droppings.
She said: “It is a practice inspired by traditional Japanese techniques to lighten and rejuvenate the skin.
“The methods are eccentric, but the results speak for themselves.
“I don’t spare any effort when it comes to taking care of myself.”
She also likes to invest in treatments such as vitamin and antioxidant infusion therapy, facial harmonization “to smooth expression lines”, and fillers to “define” her features.
Ju, from Brazil, said: “I also follow a strict diet and maintain a fitness routine with professional guidance.
“My body is my brand, my work tool.
“I invest in it because it gives me confidence and happiness.”
The influencer has also undergone over 40 plastic surgeries and aesthetic procedures, including breast augmentation, liposuction on her arms, and hyaluronic acid injections in her face.
She said: “The bruises left after surgeries are shocking, but the results are always very satisfying.
“Investing in me is a way of taking care of myself and my self-esteem.”
Despite the high costs, Ju believes that the emotional and professional return is worth it.
She said: “It’s not just vanity.
“It’s about how I feel.
“I want to show that it’s possible to challenge time and live with energy and vitality.”
The influencer doesn’t plan on stopping any time soon and claims she is always open to trying new ideas.
She said: “If something more eccentric comes along, I’ll try it.
“The future of beauty is infinite, and I’m ready to discover everything it has to offer.”
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