A Game Boy “wrapped like a kilo” of cocaine has left people cracking up online.
The gaming product was advertised in a video on Instagram, which features the words “I’ll never be bored again.”
In the clip, a pair of hands can be seen holding an orange parcel that has a very distinctive shape.
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Bizarrely, the person then uses a knife to cut into the sealed parcel, as reported by Need To Know.
Eventually, it is revealed that the strange package actually contains a Game Boy.
But social media users have been left in stitches online at the strange ad.


“Hell yeah! Oh it’s not a bunch of coke…,” said one person.
“NOT what I thought I was watching haha,” added someone else.
“I thought that was Colombian Bam Bam, said Rob.
Kiz added: “Thought it was gonna be a different kind of party.”

“Lmao wrapped like a kilo,” said another person.
“I really thought he was opening a kilo,” added another viewer.
“I thought this was something else entirely,” joked someone else, who also added three crying laughing emojis.
“Why did I think that was cocaine?,” said another person.

“It’s all fun and games till you get pulled over by the DEA and they don’t believe it’s an electronic game,” joked someone else.
“Oh. I thought that was a kilo,” said another viewer.
The sponsored social media ad was run by The Retro Snap, which sells retro-style cameras and gaming consoles, and was founded in 2024.

Jam Press has contacted the brand for comment.
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