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Need To Know > Viral > Game Boy ‘wrapped like a kilo’ of ‘cocaine’ leaves people cracking up online
A viral ad showing a Game Boy “wrapped like a kilo” of cocaine has left viewers in stitches - with fans joking they thought it was drugs before the big gaming reveal.
Viral

Game Boy ‘wrapped like a kilo’ of ‘cocaine’ leaves people cracking up online

Almara Abgarian
Last updated: October 7, 2025 8:41 am
Almara Abgarian Published October 7, 2025
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The Game Boy ‘wrapped like a kilo’ of cocaine. (Jam Press/@the_retrosnap)
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A Game Boy “wrapped like a kilo” of cocaine has left people cracking up online.

The gaming product was advertised in a video on Instagram, which features the words “I’ll never be bored again.”

In the clip, a pair of hands can be seen holding an orange parcel that has a very distinctive shape.

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Bizarrely, the person then uses a knife to cut into the sealed parcel, as reported by Need To Know.

Eventually, it is revealed that the strange package actually contains a Game Boy.

But social media users have been left in stitches online at the strange ad.

A viral ad showing a Game Boy “wrapped like a kilo” of cocaine has left viewers in stitches - with fans joking they thought it was drugs before the big gaming reveal.
The Game Boy ‘wrapped like a kilo’ of cocaine. (Jam Press/@the_retrosnap)
A viral ad showing a Game Boy “wrapped like a kilo” of cocaine has left viewers in stitches - with fans joking they thought it was drugs before the big gaming reveal.
The Game Boy. (Jam Press/@the_retrosnap)

“Hell yeah! Oh it’s not a bunch of coke…,” said one person.

“NOT what I thought I was watching haha,” added someone else.

“I thought that was Colombian Bam Bam, said Rob.

Kiz added: “Thought it was gonna be a different kind of party.”

Social media comment on the post of A viral ad showing a Game Boy “wrapped like a kilo” of cocaine has left viewers in stitches - with fans joking they thought it was drugs before the big gaming reveal.
Social media comment on the post. (Picture: Jam Press)

“Lmao wrapped like a kilo,” said another person.

“I really thought he was opening a kilo,” added another viewer.

“I thought this was something else entirely,” joked someone else, who also added three crying laughing emojis.

“Why did I think that was cocaine?,” said another person.

Social media comment on the post of A viral ad showing a Game Boy “wrapped like a kilo” of cocaine has left viewers in stitches - with fans joking they thought it was drugs before the big gaming reveal.
Social media comment on the post. (Picture: Jam Press)

“It’s all fun and games till you get pulled over by the DEA and they don’t believe it’s an electronic game,” joked someone else.

“Oh. I thought that was a kilo,” said another viewer.

The sponsored social media ad was run by The Retro Snap, which sells retro-style cameras and gaming consoles, and was founded in 2024.

A viral ad showing a Game Boy “wrapped like a kilo” of cocaine has left viewers in stitches - with fans joking they thought it was drugs before the big gaming reveal.
The Retro Snap also sells retro-style cameras. (Jam Press/@the_retrosnap)

Jam Press has contacted the brand for comment.

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