A business owner has legally changed her name to ‘Angie Louise 3 Monkeys Communications Moxham’ in a trademark row.
Angie chose the company name in memory of her grandparents and says it is inspired by a close personal story.
She previously founded the PR agency 3 Monkeys Communications in 2003 and was the owner until 2016, when it was sold to the global consultancy group, Zeno.
The PR firm merged with its buyer – creating the name ‘3 Monkeys Zeno’
But earlier this year, the company decided to retire its old name, changing it to Zeno London in May.
Meanwhile Angie, who hails from Saltburn-by-the-Sea, North Yorkshire, has already set up another agency, The Fourth Angel.
But after discovering Zeno had ditched her company name, she wanted to re-register the trademark as it had emotional ties to her.
And so she changed her name by deed poll.
“This is classic Angie behaviour,” Angie told Jam Press.
”I’ve had a lot of love, giggles and support.
”It’s very silly at the end of the day.
”They don’t want the brand anymore.
”It’s just bit of fun – there’s no confusion.”
The business owner says she came up with the name ‘3 Monkeys’ as she fondly remembers her grandparents having three brass monkey ornaments on their mantlepiece.
She claims Zeno London has “blocked” her from re-registering the trademark because it may “cause confusion in the marketplace”.
And so, inspired by comedian Joe Lycett, who took on the moniker ‘Hugo Boss’, she changed her own name instead – spending £60 on the deed poll.
Angie said: ”I regraded that brand as my baby – I gave it 13 years of my life.
”I never had maternity leave and I built a mini empire.
”A lot was invested so if they don’t want the name, why cant I.
”It’s such a strange logic.”
Angie hopes the name change will make her former agency’s name synonymous with her personal brand.
She also claims she had to update her passport and driving license.
The decision is yet to be made under a trademark officer.
Jam Press has contacted Zeno London for comment