Tom Kerridge has riled customers for plugging his £32 fish and chips despite being slammed over the price.
The TV chef boasted the dish, served with posh mushy peas and curry sauce, is always a “crowd pleaser.”
But one food critic said the portion was so small it made the fork look big.
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Others claim Kerridge’s food was “far too expensive” and was “just battered fish.”
He serves up the Deep Fried Cornish Haddock and chips with pease pudding, tartare and spiced Matson sauce at Kerridge’s Bar and Grill.
It is on the A La Carte menu at the central London restaurant.
Kerridge, who owns nine restaurants in the UK and has three Michelin stars, boasted: “I just love the crunch and crackle of the famous Fish & Chips at Kerridge’s Bar and Grill.
“Gluten-free, delicious and served with fluffy triple cooked chips, tartare sauce, spiced Matson sauce and pease pudding, this is always a crowd pleaser.”
Food critic, Daniel Young joked: “That is either a small fillet or a very large fork.

“No denying the impressive crunch, however.”
Michael Digby fumed: “This man’s food is far too expensive.”
Tom McEwan added: “Hardly a wow factor, just battered fish.
“With a joking price.”
Another said: “How much for that tiny fish though? Probably about a score.”
Chris Kelly added: “£32 for fish and chips…you ain’t wrong.”
Jay Mustafa added: “Wheres the rest of it?”
Mark Searle said: “Am I alone in liking slightly soggy batter?
“At least a bit of both crunchy and soggy.”
Yet Michelle Costelo said: “Oh looks fab, I could eat that.”

Dawn Colclough gushed: “The best food we ever had, the best weekend there last week amazing staff thank you Tom.”
In January, Kerridge branded a customer a “d*ck” for criticising the same fish and chip meal, as reported on Need To Know.

Robbie McKye said it looked like something from the frozen aisle of a supermarket.
In October last year, Kerridge was slammed for charging £37 for fish and chips at his Kerridge’s Fish and Chips eatery in Harrods.