Two thieves in Covid-19-style masks raided a branch of Boots in broad daylight in an upmarket area of the capital.
The pair were seen just inside the door of the High Street pharmacy landing up two bags.
They grabbed items from the shelves as a security guard and an employee stood over them.
The duo then ran out of the shop and ran down the street with their loot.
It happened on Queensway, Bayswater, central London – where the average property price is £1.9m.
One witness filmed the brazen theft on their mobile phone in a 32-second video, as reported by Need To Know.
One Londoner, Chris Nicholls, fumed: “So fed up of all this s*it for more and more and more taxation.
“Bloke at Sainsbury’s the other day just scanned one of his four items and walked off.
“Probably another element of decent people paying higher prices at the till.”
Scott Weaver added: “What’s the point of having them waste-of-wage security guards everywhere?
“They might as well get a scarecrow.”
Paul Bettany said: “F*ck this place.”
Another local joked: “It’s winter and they need some moisturiser.”
Boots and the Met Police have been approached for comment.
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