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Need To Know > Sex > Sex shy Brits rank lowest for using AI in bedroom
A new LELO report reveals Brits rank lowest worldwide for using AI for bedroom inspiration as experts say cultural stigma holds them back while Europeans and Americans embrace tech driven intimacy.
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Sex shy Brits rank lowest for using AI in bedroom

Charlie Watton
Last updated: December 11, 2025 1:01 pm
Charlie Watton Published December 11, 2025
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A couple getting amorous. (Picture: Jam Press)
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Sex shy Brits have ranked the lowest in the world for using AI when it comes to inspiration in the bedroom.

A new study has revealed that the nation may be living in the past when it comes to intimacy.

The research states that just 13% of Brits admitted to asking AI for spicy ideas while their European neighbours use it in boatloads.

READ MORE: ‘I role-play naughty Mrs Claus and hand-feed mince pies to randy men who love Christmas-related kinks – one of them just watched me decorate a tree’

A whopping 81% of saucy Spaniards, 71% of intimate Italians and 70% of fertile French residents proudly turn to AI when looking for inspiration.

The rise in Europe continues with 68% of Swedish residents getting involved.

More than half (58%) of Americans have started turning to AI as well.

The revealing results came from LELO’s new 2026 Sex Trends report, as reported by What’s The Jam.

The study exposed that more than half (58%) of the nation are worried about the factual accuracy of AI advice.

Around 20% believed it was risky due to the data it’s trained on coming from a broad mix of information online.

As the reputation of conservative Brits lives on, most of Europe is busy asking AI anything from role play scenarios to advice on techniques.

With technology becoming part and parcel of everyday life, psychosexual therapist and LELO sex expert Kate Moyle is giving tips on how Brits can welcome this change.

A new LELO report reveals Brits rank lowest worldwide for using AI for bedroom inspiration as experts say cultural stigma holds them back while Europeans and Americans embrace tech driven intimacy.
A couple getting amorous. (Picture: Jam Press)

Her aim is to help couples reconnect, gain confidence and use AI to support intimacy rather than replace it.

The research has also led to the new feature in LELO’s app – the Love Bridge.

The tool allows users across the globe to confidently connect with others in a private chat room.

Kate Moyle said: “The intersection of AI and our sex lives provides a really interesting clash of historical messages and modern approaches.

“Sex has been largely interwoven with messages of shame for many people, and we still see that, whilst dramatically improved, there is still stigma and taboo around sex.

“Perhaps the UK being behind in its adoption of AI into their sex lives is reflective of discussing sex being less historically and culturally acceptable, in what many term a ‘stiff upper lip’ approach.

“But on the flipside, the UK is a home to many sexual wellness start ups and developments, which arguably may drive these changes more.

“We can expect a shift as the public discussion and awareness evolves in line with this, and as people feel that they have a reference point, and therefore more permission, we may see these figures change.”

Kate’s top three tips include using AI as a tool, not a replacement.

It should complement each party using it, she said, and Brits are reminded to use it ethically and consciously.

She also said to proceed with care.

Due to the sensitive nature of the subject, users are advised to take their time understanding the potential risks and benefits.

And finally, Katie said it is important to understand your own comfort zone works as a guide on how to navigate the AI help.

READ MORE: AI sex robot called Emma that costs £4,220 apparently cracks jokes better than humans

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