Seven thrillseekers were left stranded 33ft in the air on a faulty fairground ride.
Terrified riders dangled helplessly above the ground after the free-fall tower ground to a halt.
A pulley reportedly snapped and left the group trapped at the top of the tower.
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Crowds watched in horror as the stranded thrillseekers waited for help.
Firefighters and civil protection teams raced to the scene and climbed the metal structure to reach them.
Footage showed rescuers scaling the tower as fairground visitors looked on from below.
The drama unfolded at a local fair honouring Saint James the Apostle in Chalco, Mexico State, Mexico, on Sunday afternoon (26 Jul).
Emergency crews worked together for over half an hour, lowering each person carefully until all seven were safely back on solid ground.
No one was reported as injured.
Several riders suffered an anxiety attack from the long wait and received treatment at the scene, according to reports.
Civil Protection chief Cristina Juárez Hernández coordinated the response with local officials.
She confirmed the priority was keeping everyone safe.
The municipal government ordered for the ride to be shut down with immediate effect.
Technicians began a full inspection to find the exact cause of the pulley failure, as reported by Need To Know.
The attraction will stay closed until experts prove it meets every safety rule.
Other rides at the fair kept running after quick checks showed no problems.
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