Dior has been mocked for selling pricey surf gear including a £9,300 surfboard.
It is part of the French fashion house’s surf collection alongside a £3,000 wetsuit.
The designer brand teamed up with surfboard maker Notox to create the lavish wave rider.
The grey board features a large navy blue Dior signature across the top.
Underneath there is a smaller signature.
You can also attach two fins, a leash, a cover and a display stand to keep you stable in the water.
It has been handcrafted in the Basque Country, Spain.
Cynthia Brown said: “Who’s getting a Dior surfboard for a Dad for Father’s Day , it’s only £10,000?
”Not me.”
Another shopper said: “The only person in the world copping this kinda s*it is Jaden Smith” in reference to the rapper and keen surfer.
However, other customers couldn’t wait to get their hands on the expensive surf gear.
Eva Donna said: “Understated and luxurious.”
The surfboard listing reads: “Dior unveils an exclusive collaboration with the French brand Notox, presenting a surfboard that combines technical expertise, couture spirit and respect for the environment.
”Handcrafted in the heart of the Basque Country, Europe’s surf capital, the board is made from responsible local resources like organic materials and a low-solvent resin that demonstrates Dior and Notox’s shared commitment to the environment and oceans.
”The style is available in elegant matte grey and is embellished with the Dior signature and a motif that celebrates the bewitching beauty of the aquatic world, an underwater snapshot revisited in an oversized interpretation on the top.
”The progressive shape of the board guarantees performance under any condition, while its Diamond tail eases manoeuvrability through waves.
”Accompanied by a set of accessories including two fins, a leash, a cover and a display stand, the board can be paired with Dior and Vissla wetsuits.
