Dropshipping is a great business idea. It’s one of the most low-investment and low-risk businesses to run if you pick the right product. And even if it’s the wrong product, it’s still a low-investment, low-risk business because you don’t actually spend any money until consumers spend money.
And when consumers do spend money, dropshipping businesses typically profit 20–30% of each sale. Still, countless online stores offer similar products; you must find ways to stand out if you ever want to profit from those potential sales.
Read on to find out how you can do it.
Build a Strong Brand Identity
A strong brand identity is the first thing any business should build. Statistics show that 68% of brands think brand consistency is a major growth factor, and 81% of consumers need to trust a brand before they make a purchase. A positive and strong brand identity is one of the ways to achieve that.
Businesses must create an indomitable brand identity to make the dropshipping business unforgettable. Your brand shouldn’t just be a logotype or a name; it should be a wholesome and relatable feeling.
First, identify your mission statement and vision. Apart from having a unique logo, your visual identity must include colour themes and typefaces that bring out its personality. Colours and themes will play a big role in how people identify your brand.
If you pair with a Print-on-Demand supplier, you will be able to also offer customised products, such as print on shirts, to showcase what you represent – and cool designs can help you build brand awareness as well!
Optimise Your Website for Maximum User Experience
The website is often the first touch point for customers – you must create a good initial impression. There are so many statistics that support this – one being that 94% of first impressions are design-related.
Ensure your website is well organised, with simple categories, clear product descriptions and a search function. To boost sales using visual content, upload high-resolution pictures and videos showcasing whatever they want to buy clearly.
Slow-loading sites frustrate users and accordingly increase the bounce rate – 47% of consumers expect a website to load in less than two seconds. Optimising images, minifying CSS and JavaScript files, and using third-party services can all speed up how fast a website loads.
Provide Excellent Customer Service
Outstanding customer service can differentiate your business – trust us, some brands don’t know a thing about customer service. Studies show that 93% of customers are more likely to repeat shop with a brand that shows good customer service.
What are consumers always looking for? Here are some essentials:
- Multiple communication channels
- Less than 24-hour email responses
- Online live chatbots
- Rapid issue resolution
- Personalised customer service experiences
Businesses need to address client’s questions quickly while providing relevant answers.
Some things brands miss, like ensuring that the return policy remains easy and open, so trust is developed between buyer and seller.
New Marketing Approaches
Marketing plays a massive role in driving traffic and sales to your dropshipping website.
Begin by exploiting social media platforms for a wider market reach – they’re the cheapest marketing avenue for brands without a real marketing budget. The best way to do this is by developing content that shows off what you are selling and simply regularly posting and using hashtags.
Email marketing is another effective way of advertising – it’s minimal cost and has one of the best ROI’s. Start an email list, then send out regular newsletters with updates, discounted offers, and personalised suggestions on what has been bought by each client so far. It costs nothing to do that!
What approach will you take to make your dropshipping brand stand out? There are tons of things you can do, but there’s no denying that, depending on the product you’re selling, the market might be saturated. Finding ways to punch through the crowds and reach your target audience is essential.
