A businesswoman and nail-care influencer has been shot dead in broad daylight.
Horror CCTV footage shows Gioaneriny Santos Nascimento arguing with a heavyset man on a busy street.
During the row, he pulls a gun from his trousers and shoots Nascimento twice at point-blank range.
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Gioaneriny’s ex-boyfriend, who has not been named, has been arrested on suspicion of murder.
In footage of the killing, bullets can be seen flying just inches from a baby who is in the arms of a woman trying to break up the argument.
After the shooting, people at the scene start beating the gunman before restraining him until the police arrive.
Gioaneriny, 42, was taken to a local hospital by ambulance but later died from her injuries.
The victim called herself Jane on Instagram, where she boasted more than 66,000 followers.
She was the CEO of the nail and beauty products store Dom Doca Esmalteria, which has 539,000 Instagram followers.
According to local media, Gioaneriny had four stores in São Paulo and Taboão da Serra, Brazil.
She often shared content about the products she sold, as well as her trips abroad, including to the USA and China.
The suspect was arrested at the scene in São Paulo’s busiest shopping district on Saturday (23 November) afternoon.
Officers seized a .38-calibre revolver from the 55-year-old, who had to be taken to A&E after the beating he received.
He reportedly confessed to the crime, as reported by Need To Know.
It’s reported that he has an entry for robbery on his criminal record.
The police are investigating the case as suspected femicide.
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