A shopper is urging people to always check one specific thing on supermarket labels to avoid paying more for less food.
Allie Nazari recently popped into her local supermarket to pick up her weekly groceries.
Usually, the 36-year-old adds whatever appears cheapest into her basket before going to the tills.
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But, with Christmas fast-approaching, she’s taken to shopping with a savvy mindset in a bid to get more “bang for her buck”.
And when taking a closer look at the labels, it appears she’s been paying more for less food.
“I was completely shocked,” Allie, who works in comms, told Need To Know.
“I knew it was common knowledge that buying in bulk is often better for your wallet.
“But I never actually realised how much money I was wasting by not inspecting the labels closely.”
Allie, who hails from Crystal Palace, London, does have a loyalty card – but says, if she didn’t, her eyes would automatically dart to which items appeared cheaper.
With her loyalty discounts, though, there’s a lot more savings to be had.
For example, a 150g tub of the supermarket’s own-brand Greek yoghurt is £1 with the loyalty card.
For the big tub, weighing 450g, it’s £3.75
So, instead of buying one big tub, it’s a better value to actually buy three smaller ones at once, with a saving of 75p.
Napolina extra virgin olive oil is priced at £6.50 – or £4 with the loyalty card discount – for 500ml.
For a 750ml bottle, it’s 9.75.
Buying two 500ml bottles, with the discount, works out to just £8, compared to £9.75, and you’re receiving 250ml more.
Allie shared another example of three different Nescafé products.
The original Americano is priced at £5.75 for 140g, which is the same as their intense range.
But decaf, however, is priced the exact same with the loyalty discount for 5g less.
Allie added, “With Christmas coming up, I’m checking everything to make sure I’m getting the best deal.
“I want to make sure I have enough in December to truly celebrate the festive season.
“Now, after this shop, I’m going to be checking how many products this actually relates to in all shops – and make better decisions.
“While I appreciate they have got the labels for people to look at and review, which is better value, I think it’s still misleading.
“People don’t think about shopping like that; they pick up the first thing that looks the cheapest without seeing what actually works better for their wallets.
“It’s the same with vegetables.
“Look at the price per weight when buying individually, and then look at the bulk packs.
“You’d likely be better off buying enough to feed a family and freezing what you don’t need in the meantime.
“It’ll save you a fortune.”
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