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Need To Know > U.K News > Sainsbury’s puts security tags on £4.50 steaks in affluent town to stop shoppers pinching them
Sainsburys shocks shoppers after tagging £4.50 steaks with security devices in an affluent Hampshire town as supermarkets ramp up anti theft measures amid rising shoplifting.
U.K News

Sainsbury’s puts security tags on £4.50 steaks in affluent town to stop shoppers pinching them

Andy Crick
Last updated: December 12, 2025 9:09 am
Andy Crick Published December 12, 2025
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Security tags attached to steak packs in Sainsbury’s. (Jam Press/@london_content_media)
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Sainsbury’s has put security tags on steaks costing as little as £4.50 to stop shoppers pinching them.

The yellow devices were just put on beef products in the supermarket in the affluent town.

The cheapest ones are 21 Day Matured Rump Steaks weighing 225g.

They cost just £4.50.

READ MORE: Migrant wearing £1,025 Canada Goose jacket staying at tax-payer funded hotel barges through Tube barriers without buying ticket

They are also on 155g, 21 Day Thun Cut Sirloin Steaks for £5.

The tags – which say ‘Security Protected’ on them – were also on 250g Dry Matured Sizzler Steaks costing £5.25.

Staff put them on Beef Escalopes too and they cost the same price.

They were spotted yesterday (11 Dec) at the store on Fleet Road, Fleet, Hants.

Sainsburys shocks shoppers after tagging £4.50 steaks with security devices in an affluent Hampshire town as supermarkets ramp up anti theft measures amid rising shoplifting.
Sainsbury’s 116-122 Fleet Rd, Fleet GU51 4BE. (Picture: Jam Press)

One customer told Need To Know: “It was really bizarre to see.

“The tags have only been put on beef products.

“Lamb, pork and chicken ones didn’t”

He added: “This is a low crime area so they must have had some thefts recently.”

The town is regarded as one of the most desirable places to live due to low crime and excellent schools.

It has good commuter links to London and the average property price is £496,632.

Sainsbury’s has been approached for comment.

Sainsburys shocks shoppers after tagging £4.50 steaks with security devices in an affluent Hampshire town as supermarkets ramp up anti theft measures amid rising shoplifting.
Security tags attached to steak packs in Sainsbury’s. (Jam Press/@london_content_media)

It is not the first time unsuspecting items have been put under theft-busting measures.

It follows a spike in shoplifting which comes at a time of economic dip and inflation.

Last Friday (5 Dec), Tesco locked up £1.75 Cadbury chocolate bars to stop sweet-toothed crooks taking them, in Ilford, also East London.

Sainsbury’s Local in Barnet had £3 Lindt chocolate and £3.85 boxes of Persil pods protected in September.

In June, £2 packs of ham were spotted slapped with security tags in Tesco in Blackpool.

READ MORE: More than 240 weed plants stretching the width of the road found growing under the M1

Sainsburys shocks shoppers after tagging £4.50 steaks with security devices in an affluent Hampshire town as supermarkets ramp up anti theft measures amid rising shoplifting.
Security tags attached to steak packs in Sainsbury’s. (Jam Press/@london_content_media)

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