Scenes of chaos erupted at a shop as bargain hunters rushed to get their hands on knock-off brooms and cool boxes.
They had been queuing in an orderly line outside – but the mood shifted the moment the doors were flung open.
Shoppers broke into a jog and then a full-on sprint as they surged towards the discounted items.
READ MORE: Live pigs fall out of truck in motorway tunnel as drivers swerve to avoid them
During the ensuing pandemonium, one woman was knocked to the ground and a tug-of-war broke out between two other customers.
One man was even clattered over the head with a cool box as tempers frayed inside the newly opened store.
Local media said the cool boxes were on sale for 20 BRL (£2.83), while brooms were being flogged for just 2.99 BRL (£0.42).
The man filming the clip, Radá Calisto, had initially whipped up the crowd with chants of: “Go! Go! Go!”
But as the stampede unfolded, he could be heard shouting: “No need for this! Calm down, everyone, calm down!”
The baffling scenes unfolded in Cabo Frio, in Brazil’s Rio de Janeiro state, on Sunday (8 Feb), as reported by Need To Know.
The business, Tubarão Atacadão, said no injuries were reported in the melee.
A spokesperson said: “During the opening, customer entry was carefully managed to ensure everyone’s safety and prevent any incidents.
“The large crowds seen at the store were due to strong public interest in the special opening offers, which at times led to heavier traffic at the entrance.
“We would like to stress that our team remained attentive and ready to organise access at all times, prioritising customers’ wellbeing, respect and safety.”
The business added: “We were delighted by the reception and the trust placed in our brand… Thank you very much, Cabo Frio!”
READ MORE: Young woman waiting at Starbucks drive-through shot dead in horror attack
