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Reading: D-Day magnets and stickers for 80th anniversary slammed due to beach blunder
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Need To Know > UK > D-Day magnets and stickers for 80th anniversary slammed due to beach blunder
Criticism arises as D-Day magnets & stickers mark Utah beach in the wrong place. Despite errors, proceeds support veterans & disadvantaged groups.
UK

D-Day magnets and stickers for 80th anniversary slammed due to beach blunder

Andy Crick
Last updated: April 16, 2024 11:43 am
Andy Crick Published April 16, 2024
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The incorrect location of Utah beach on the magnets and stickers on sale on the RBLI site. (Picture: Jam Press)
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D-Day magnets and stickers created for the 80th anniversary have been slammed due to a blunder.

The commemorative souvenirs have Utah beach in the wrong place on the map.

The car magnets cost £4.99 and the window sticks £3.99.

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Allied troops landed on five beaches along a 50 miles stretch of the French coastline on 6 June, 1944.

The beaches were given the code names Utah, Omaha, Gold, Juno and Sword.

But eagle-eyed customers spotted Utah should be about six miles to the north west.

Criticism arises as D-Day magnets & stickers mark Utah beach in the wrong place. Despite errors, proceeds support veterans & disadvantaged groups.
The magnets and stickers on sale on the RBLI site. (Picture: Jam Press)

The magnets and stickers have been made by Royal British Legion Industries (RBLI) – a separate charity to The Royal British Legion.

They are part of the D-Day 80 range made in Aylesford, Kent that are on sale on its website.

One – called Phil – fumed: “Congrats Royal British Legion Industries.

“In your D-Day commemorative merchandise, you have managed to get Utah beach in the wrong location.

“For f*ck sake.”

Social media comment on the post of Criticism arises as D-Day magnets & stickers mark Utah beach in the wrong place. Despite errors, proceeds support veterans & disadvantaged groups.
Social media comment on the post. (Picture: Jam Press)

Another – named Steve – added: “B*oody so called professionals.”

A RBLI spokesperson said: “These were designed to show the names of the five beaches where the Allied Forces landed, not to act as a scaled map.

“The 80th Anniversary of the D-Day Landings is incredibly important to RBLI.

“As it will enable a veteran who lives on our veterans’ village in Kent to speak about her service during the Second World War when she refitted the vehicles for D-Day, and others to speak about their father and brother who landed on D-Day.

Criticism arises as D-Day magnets & stickers mark Utah beach in the wrong place. Despite errors, proceeds support veterans & disadvantaged groups.
The actually location of Utah beach. (Picture: Jam Press)

“The money raised from the sale of our merchandise is used to provide welfare, employment, and housing support to disadvantaged military veterans, their families, and dependents, as well as people with a disability or health condition and those who have been long term unemployed.”

The magnets are 12cm x 7cm and go on vehicles and fridges.

The stickers are 14.5cm x 8.5cm and stick on the inside of windows.

Proceeds go to the RBLI’s work supporting the Armed Forces, those with disabilities and those who are unemployed.

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