Ram raiders have hit another business in the same sleepy village where hundreds of Jellycats worth up to £20,000 were stolen.
CCTV showed a masked gang ransacking The Gorge Outdoors, an outdoor clothing and equipment store.
The suspects smashed through the front door before snatching more than £11,000 worth of items from hangers.
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The shop is located in Cheddar, Somerset.
The shop is just yards away from The Gorge Bear Company where hundreds of highly-collectible soft toy bears were stolen.
Both businesses are located next to the world-famous Cheddar Gorge and Caves.
Shop owners in the normally quiet village have been left “devastated” by the “ruthless” spate of crimes.
“We’re a family company so it feels very personal,” the owner of The Gorge Outdoors, told Need To Know.
“The gang was ruthless inside, they did lots of damage and left lots of mess.
“It was the same entry method in both raids, but a different car and people.”
The owner – who didn’t want to be named – added: “It was pretty devastating for us emotionally
“Cheddar Gorge is definitely being targeted.
“It’s pretty much unpopulated at night time so there’s less chance of disturbance.”
Paul Pimlott, company secretary of The Gorge Bear Company, vowed to carry on trading after his business was hit.
Mr Pimlott said: “We had over 300 soft toys stolen in the raid.
“We’ve been here since 1999 and nothing like this has happened before.
“But we’ve had lots of support from the community.
“And we will continue.
“We also own World of Bears in Taunton and have staff to look after.
“So as a local business we want to carry on contributing locally.”
The raid on The Gorge Outdoors happened on March 22. The Gorge Bear Company was hit on March 30.
It is unknown if the two raids are linked.
Avon and Somerset Police has been approached for comment.
Regarding the Jellycat raid, a force spokesperson said: “An investigation is underway into a burglary at a shop in Cheddar which happened in the early hours of Sunday 30 March.
“We were called at 4.42am to a report that a car had been used to force access to the property in Queens Row with a significant quantity of soft toys having been stolen.
“Officers were deployed within minutes of the call being made and a search of the area was carried out to try and locate the vehicle involved – a silver Renault Twingo.
“The investigation is continuing and anyone with any information or footage that could help our enquiries is asked to call 101 and give the call handler the reference number 5225090991.”
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