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Reading: ‘I have to give up my $423,600 BUNKER because of Trump’s tariffs and can’t afford to feed my family anymore – doomsday has arrived’
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Need To Know > Lifestyle > ‘I have to give up my $423,600 BUNKER because of Trump’s tariffs and can’t afford to feed my family anymore – doomsday has arrived’
San Francisco startup Mission Barns creates real bacon from pig cells grown in lab cultivators using samples from Dawn, a pig living freely at an animal sanctuary.
Lifestyle

‘I have to give up my $423,600 BUNKER because of Trump’s tariffs and can’t afford to feed my family anymore – doomsday has arrived’

Amy Walters
Last updated: January 5, 2026 8:53 am
Amy Walters Published January 1, 2026
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The stock found in Rowan’s doomsday bunker. (Picture: Jam Press)
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A doomsday prepper has shared why she is forced to give up her bunker filled with $423,600 (USD) worth of goods and can no longer afford to feed her family.

And Rowan MacKenzie says this was the one thing she wasn’t able to prepare for.

The 40-year-old is known for her expert advice in getting ready for any disaster including the end of the world.

READ MORE: ‘I spent £15,000 on my toddler and now I’m skint – it’s going to be a bleak January’

When Trump was re-elected into the White House she was “overjoyed” and eager to see how he’d ease the pressure for stockpilers.

But then the US President introduced high tariffs on a range of products, including staples such as orange juice and ground beef, which increased by 21% and 15% respectively.

It has left Rowan “forced” to abandon her impressive stockpile.

“Doomsday isn’t something to prepare for anymore – we’re already living in it,” the homemaker and estate agent told Need To Know.

San Francisco startup Mission Barns creates real bacon from pig cells grown in lab cultivators using samples from Dawn, a pig living freely at an animal sanctuary.
Rowan MacKenzie. (Picture: Jam Press)

“The economy is crap over here and it’s really hard to survive.

“I’m sinking – like so many others – and nobody is making it [easier].

“I’m steadily losing my home and can’t afford to feed my family.

“We even skipped Christmas because it [wasn’t within our budget].

“I find myself cooking and giving recipes for struggle meals so nobody goes hungry.

“I was once a Trump supporter but now, I’m not so sure.”

Rowan began stockpiling her cupboards 13 years ago.

San Francisco startup Mission Barns creates real bacon from pig cells grown in lab cultivators using samples from Dawn, a pig living freely at an animal sanctuary.
Inside Rowan’s doomsday bunker. (Picture: Jam Press)

She used to store preserved goods such as rice and beans, as well as first aid essentials and weaponry.

The former “die-hard Trump supporter” hoped he would “decrease the need for rushed stockpiling” allowing those doing so time – and less immediate expense – to prepare for the worst.

But Rowan now finds herself in limbo without any certainty on the economic future.

She said: “I can’t afford to rebuild anything.

“My primary business isn’t thriving anymore because who’s going to buy a new home when they can’t even afford to eat.

“My income is being limited.

“The price of a healthy meal is now considered a luxury.

San Francisco startup Mission Barns creates real bacon from pig cells grown in lab cultivators using samples from Dawn, a pig living freely at an animal sanctuary.
The stock found in Rowan’s doomsday bunker. (Picture: Jam Press)

“And survival now depends on adaptation rather than abundance.

“I’m mixing boxed macaroni cheese with peas or canned tuna.

“Or turning mashed potatoes into a full meal with broccoli and sliced hot dogs.

“It’s not a sign of me failing; it’s resilience.

“But I guess that’s what I was preparing for.”

(Picture: Jam Press)

Rowan, who doesn’t wish to disclose her exact location in the US, previously advised people to store at least 72 hours’ worth of essentials in case of emergencies.

This includes water, non-perishable food, medications and power sources, such as rechargeable batteries.

The mum added: “It never hurts to protect the people you love.

“Don’t panic; make a list and execute,

“I’ve said it time and time again – you’ve got to be prepared for anything at any time.”

READ MORE: ‘My dream wedding dress was set on FIRE moments before I was about to walk down the aisle’

San Francisco startup Mission Barns creates real bacon from pig cells grown in lab cultivators using samples from Dawn, a pig living freely at an animal sanctuary.
Rowan’s chickens and ducks. (Picture: Jam Press)

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