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Reading: Georgia Toffolo has launched a paw-tition to make processed dog food safer.
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Need To Know > News > Animals > Georgia Toffolo has launched a paw-tition to make processed dog food safer.
Georgia Toffolo advocating for pet food safety in her campaign against glycotoxins in dog food
AnimalsCelebritiesPets

Georgia Toffolo has launched a paw-tition to make processed dog food safer.

Chloe Cawood
Last updated: January 16, 2024 8:30 pm
Chloe Cawood Published January 16, 2024
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Georgia Toffolo, founder of Wild Pack, champions a healthier alternative to processed dog food by targeting harmful glycotoxins in her latest campaign.
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The I’m A Celebrity Queen of The Jungle is campaigning against the use of glycotoxins – otherwise known as Advanced Glycation End-products (AGEs).

She said they should be removed from dry dog food.

According to the team at Georgia’s dog food brand, Wild Pack, glycotoxins occur “as a result of the dehydration process required to make kibble.“

This is found in dry biscuit-style dog food found in households all over the UK.

The company claims that this contributes to a litany of ailments, including lethargy, extreme dehydration and even certain cancers.

Georgia Toffolo advocating for pet food safety in her campaign against glycotoxins in dog food
Georgia Toffolo, founder of Wild Pack, champions a healthier alternative to processed dog food by targeting harmful glycotoxins in her latest campaign.

Former Made in Chelsea star Georgia is now calling on manufacturers of dry dog food to remove glycotoxins entirely from their products.

The 29-year-old revealed that her own dog, Monty suffered from health issues – including stomach problems and irritated skin.

After many vet visits, she found that the only solution was to stop feeding him standard highly processed dog foods.

The reality star says that pet food research often tests for just one or two ages and then concludes with limited or no evidence that it exists in “safe amounts”.

She believes that banning foods with high levels of these chemical compounds will improve the health and welfare of pets in the UK.

Georgia said: “The global pet food market was valued at $118.9 billion in 2022, and yet it’s a tiny handful of parent companies who benefit from that share.”

”Just like in other industries, there’s a shadowy monopoly in the pet food space that has a grip on consumers.

“We’re increasingly focused on the way that ultra-processed food impacts humans, but aren’t giving that same care and attention to our dogs’ carnivorous digestive systems.

“Precisely because these businesses have told us for decades that the food they’re manufacturing is science-backed and safe.

”It’s time they got real with dog owners about what exactly is in their food and the potential harm it can cause to animals.

“This isn’t about getting dogs all over the country to start eating Wild Pack.

“This is so much bigger than just my business: it’s about us sticking up for our dogs, who stick by our sides through thick and thin.”

Dog behavioural expert Anna Webb has also backed the petition.

She said: “I’ve been banging this drum for decades now.

“Pet food research often tests for just one or two glycotoxins and then concludes that it exists in ‘safe amounts’, which really is largely unproven.

”Dogs have faster metabolisms than us, meaning bad – as well as good – ingredients can be absorbed faster into their cells.

“You can see, then, how food which contains up to 60% processed carbs and is being fed to a dog twice daily could have a serious effect over time.

”Increasing the amount of glycotoxins in dogs’ tissue causes damage and inflammation, and constant levels of inflammation in the body are the major contributor to all chronic diseases that affect dogs as they age.

“Scary as it is to say, 50% of dogs are diagnosed with cancer by the age of 10. 25% suffer from allergies, and one in two are overweight.

“And if that wasn’t enough, the low moisture content of kibble puts dogs in a near-constant state of dehydration.

”Dogs are physiologically over 70% water, like us, so dehydration can be very dangerous.”

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