An antique dealer with Jimmy Savile-branded washing powder in her shop window has defended selling the item.
Sadie Myers, owner of Den of Antiquity in Whitby, Yorkshire, recently came under fire for showcasing the product.
The ‘Jimmy Dazzle’ box of washing powder, which was produced in honour of Savile’s visit to the Procter & Gamble Research Laboratories on August 29 1974, is available for £100.
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“We do not endorse Jimmy Savile or anything he did,” Sadie Myers, from Worcester, told Need To Know.
“We hate him as much as everyone else.”
According to residents, the shop has featured the 50-year-old product in the window since January this year.


And it has received serious backlash online as of late.
One person stated: “Some people will sell or do anything for a few quid. Disgraceful, burn it.”
Jayne Denton said: “They should bin it and have more respect.”

Shirley Foster added: “Who wants to buy a peadophile’s related stuff?”
Helen Jones said: “Dirty washing then, stinks.”
Disgraced Savile was one of Britain’s biggest stars.
He presented popular TV shows such as Top of the Pops and Jim’ll Fix It and had stints on BBC Radio 1.

But his true, darker nature later came to light after his death.
He had been exploiting his status to prey on hundreds of people – mostly young women and girls.
He assaulted and raped them in dressing rooms, hospitals, schools, children’s homes and his caravan.
Only a handful of boxes of washing powder have the disgraced BBC TV presenter and DJ’s face on it.
The item’s label reads: “Very rare survivor from 1974. Jimmy Savile visit to Proctor and Gamble Laboratory.
“Unopened perfect item (washing powder).”
Sadie says she received the product, which is in its original packaging when purchasing a bunch of items from a seller.
The washing powder box was bought by Sadie for £80.
It is now on sale for £100.
Sadie added: “If you keep hiding away parts of history you are pathing the way for the deniers.
“I don’t like it, I don’t stand by it, but it is history.
“It makes me feel uncomfortable but unfortunately that is the nature of the business.”
Procter & Gamble no longer sells the item.