Tesco has been slammed after advertising VODKA as an essential for students at one of its stores.
Four different types of bottles of the spirit were deliberately targeted at undergraduates.
Shopper Alistair McIntosh was horrified to see a sign reading ‘Student Essentials’ on the shelves of vodka.
He branded it “shocking” and “irresponsible.”
It was put up at the Tesco Express in Byres Road, Glasgow.
As part of the display there were three types of vodka in 35cl bottles.
Smirnoff for £11.75, Glen’s priced at £9 and Tesco own brand for £7.50.
The own brand was also on the shelves in a 70cl bottle for £14.50.
The mini-supermarket is just yards from the University of Glasgow – which has over 25,000 students.
Alistair, 62, said: “I just popped in to pick up a few items.
“I thought it was a shocking and irresponsible approach to marketing.
“How can it be essential for a students?
“The shop is right next to the uni.”
He added: “It is pathetic and wrong in every way.”
The supermarket giant said they had now removed the signs.
A Tesco spokesperson said: “This was an oversight and the signage has now been removed.”